Hello Bello, a leading brand of premium, accessible baby and family care products, announced that it has been acquired by Hildred Capital Management (“Hildred”), a healthcare-focused private equity firm that seeks opportunities to create value in middle-market companies.

“We are excited to be part of the Hildred family of companies,” says Erica Buxton, president of Hello Bello. “Hildred has a great deal of experience in this space and with their partnership, we are confident that we will continue to not only make great products but increase our efficiency and manufacturing capacity for our customers and retail partners. We will now be in a stronger financial position and benefit from operational expertise from both Hildred and similarly situated businesses in its portfolio.”

Hello Bello’s mission from inception has been “Premium for All,” ensuring all parents can choose the best options for their babies, no matter their budget. With the acquisition by Hildred, Hello Bello will continue to offer its award-winning premium products at affordable prices and with convenient accessibility, both in top retailers and online, throughout the U.S. Hello Bello remains committed to quality, affordability, sustainability, inclusivity and giving back.

Hildred will transition Hello Bello into its portfolio under the stewardship of Hyland’s Naturals, a Hildred portfolio company, and a leading pediatric consumer health company. With a trusted brand and rich history in the natural marketplace for over 100 years, Hyland’s Naturals offers complementary resources to accelerate Hello Bello’s growth.

Andrew Goldman, co-founder, managing partner of Hildred Capital, says, “The addition of Hello Bello to our portfolio along with Hyland’s Naturals creates one of the most significant independent pediatric platforms in the country. We look forward to making it easier than ever for parents to keep their families healthy through clean and natural product offerings.”

In October, Hello Bello announced it had reached an agreement in principle to be acquired by Hildred. To facilitate the acquisition, Hello Bello and its affiliates filed voluntary petitions for relief under Chapter 11 in the United States Bankruptcy Court for the District of Delaware. At the time, Buxton cited inflation and increased shipping costs as reasons for the filing.